Indie Game Movement - The podcast about the business and marketing of indie games.
Kanavan tiedot
Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran...
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Ep 428 - How Collaboration Shapes Stronger Game Campaigns with Mario Kroll, CJ Melendez, Larry Kuperman
Many studios treat collaboration as a checkbox, handing off assets, approving plans, and expecting results. But the truth is, campaigns thrive or fail...
Ep 427 - Lessons in Turning Creativity into a Business with Jess Feidt
Many developers dream of going indie, but few talk about the business reality behind it. Turning creativity into a sustainable studio means facing tou...
Ep 426 - From Mic to Mechanics, Lessons Building an Indie Studio with Mustapha Price
Turning a creative idea into a successful studio is an adventure full of insight, experimentation, and tough lessons. In this episode, we catch up wit...
Ep 425 - Bootstrapping Something Sweet by Design with Carina Kom
In a time when resources are scarce and the industry feels uncertain, building a studio from the ground up can seem impossible. Yet, what if inclusive...
Ep 424 - Building Communities that Drive Discovery with Corina Diaz
Many great indie games never find their audience, not because they lack quality, but because players have a hard time discovering them. In a crowded m...
Ep 423 - Building Momentum Without Burning Out with Jon Hanson
Thousands of games launch every month, and building momentum can often feel like an impossible task. But momentum that matters doesn't come from massi...
Ep 422 - Aligning Your Marketing to the Players' In-Game Experience with David Tobiasz & Jeremy Friedmann
For many indie studios, the idea of working with existing IP is exciting. It brings instant recognition and built-in audiences. But with that exciteme...
Ep 421 - Turning Puzzles Into Player Retention Tools with Ivan Voitovich
Puzzles aren't just a design choice — they're a powerful driver of player retention. When done well, they keep players engaged, build trust, and creat...
Ep 420 - What to Know About Tomorrow’s Audience with Josh Bound
The next wave of gamers is already here. Students, from middle to high school don't just view games only as entertainment but also as spaces for commu...
Ep 419 - The Hidden Purpose of Your Steam Page with Andrew Pappas
Most developers see their Steam page as a way to describe their game. And while that's true, its real purpose goes deeper: capturing a player's limite...
Ep 418 - Why You’re Not Attracting the Right Teammates with Tim Wood
Finding the right teammates isn't about checking boxes or broadcasting open roles. It's about creating the kind of opportunity people want to be part...
Ep 417 - Should Indies Care About Web3? with Jyro Blade
Web3 in games is loud, controversial, and often feels far removed from indie realities or vision, but is it possible that there are lessons from this...
Ep 416 - The Secrets to Seamless Game Localization with Alexander Murauski
Global success in games requires more than just translating text. It demands building localization into the DNA of development. But too often, devs wa...
Ep 415 - Why Marketing Is Your First Funding Strategy with Oscar Clark
You can have a great game idea, but if no one knows about it… who's going to care? When it comes to funding, most devs focus on the pitch deck, but of...
Ep 414 - The Secret to Supercharging Indie Teams with Irena Pereira
Indie studios face tight budgets, small teams, and pressure to deliver big ideas with limited resources. Meanwhile, AI in game development sparks fear...
Ep 413 - Bridging the Gap Between Developers and Artists with Rick Williams & Rodrigo Alonzo
Bringing a game to life means more than writing great code or creating stunning art, it requires harmony between both. But technical collaboration bet...
Ep 412 - How to Keep Players Coming Back with Sergei Vasiuk
If you ever had issues or concerns about why your players leave, well... it's not because your game is bad, they leave because you stop giving them re...
Ep 411 - The Overlooked Key to Game Dev Productivity with Gilad Levanon
Indie devs juggle tons of different task and responsibilites, and in that chaos do everything they can to maintain productivity. However, regardless o...
Ep 410 - What Indies Need to Hear But Rarely Do with Jason Della Rocca
Between making a great game and having the drive to do it, it's still only half the battle. Indie studios love chasing creativity, but often struggle...
Ep 409 - Designing Emotionally-Driven Games with Nicholas O'Brien
Many games are fun, but few stay with us after the credits roll. So today, we're going to dive into how indie devs can use game mechanics, narrative,...
Ep 408 - How Indies Will Save the Industry with Erik Reynolds
Mainstream game development is at a crossroads—bloated budgets, safe bets, and sequel fatigue are threatening innovation. But the indie scene might ju...
Ep 407 - How Game Mechanics Can Transform How We Learn with Micah Greenleaf
Leveling up in real life takes more than just discipline, passion and trying to level up others, it takes smart design. In this episode, we explore ho...
Ep 406 - Building Games and Community with Purpose with Riad Djemili
Indie devs often wear too many hats, making it hard to give each area, like production, marketing, and community the attention it deserves. But what h...
Ep 405 - How to Spot and Support Viral Games with Sam De Boeck
Many developers dream of going viral, but few understand what it actually takes to get there. While focusing on virality isn't everything, it can help...
Ep 404 - Redefining the Publishing Landscape with Ben Kvalo
The publishing model most indie devs face is outdated and often stacked against them. Rigid contracts, hidden expectations, and a lack of real partner...
Ep 403 - Winning at PR Without a Big Budget with Shanté Micah & Josh Moody
Many indie studios feel locked out of traditional PR, feeling like you need an agency and big budget just to get noticed. In this episode, we break do...
Ep 402 - Making Sense of Game Marketing Attribution with Matthias Mirlach
Attribution often feels like a black box for indie devs, but ignoring it can cost you time, money, and momentum. In this episode, we break down what a...
Ep 401 - How to Turn Jams into Plans and Opportunities with Juliana Brito
When it comes to game jams, too many projects get shelved before they reach their full potential. In this episode, we're going to explore how jams and...
Ep 400 - A Practical Guide to Smarter Crowdfunding with Thomas Bidaux
From trailers to reward tiers, creators often stress over the wrong things when preparing for a Kickstarter launch. So in this episode, our guest chal...
Ep 399 - What It Really Takes to Launch a Game Studio with Colin McInerney
A lot of developers dream of starting their own studio, but the reality is far from glamorous. In this episode, we dive deep with our guest to unpack...
Ep 398 - Why Insurance Matters for Game Devs with Phil Wildman
The game industry is full of risks, IP disputes, cyberattacks, contract issues, even failed crowdfunding campaigns. And while we never anticipate thes...
Ep 397 - Debunking Steam Algorithm Myths with Chris Zukowski
Steam's algorithm is the engine that powers visibility on the platform, but understanding how it works is often a big mystery. So today, we're going t...
Ep 396 - The Power of Player-Centric Marketing with Greg Posner
Traditional marketing methods often struggle to cut through the noise, leaving indie developers searching for better ways to reach their audience. But...
Ep 395 - It’s Not the Event. It’s You: GDC Takeaways with Andrew Pappas
In this episode, I share my GDC recap: a quarter-zip pullover, a virus, and a powerful reminder that change comes from within, not the event itself. I...
Ep 394 - Navigating the Transition from Mobile to PC with the Jackson Bros
Designing for mobile and PC might seem like a simple transition, but the reality is very different. Everything from screen sizes to monetization model...
Ep 393 - Why Smaller Devs Are Driving the Next Big Industry Shift with Chris Wood
The gaming landscape has changed dramatically in recent years, and it's indie developers who are leading some of the most exciting innovations. But wh...
Ep 392 - Lessons from a Decade in Indie Dev with Leonard Stuart
Developing an indie game is never a straight path as it's often a long road filled with challenges and unexpected twists. So today, we're goign to exp...
Ep 391 - How Indie Studios Can Build Transmedia Worlds with Christopher Mifsud
Indie studios often focus solely on their game, but what if their world could extend beyond the screen? So in today's epsidoe, our guest shares his ex...
Ep 390 - How Game Music Shapes the Player Experience with Tyler Mire
Game music isn't just background noise—it's a storytelling tool that enhances gameplay and player engagement. In this episode, composer and game desig...
Ep 389 - The Power of Branding in Game Development with Hilary Goldstein
Great games don't just happen—they're built on strong branding that resonates with players. But how do you convince a development team that brand matt...