Ad Age Marketer's Brief
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Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Co...
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How David's Bridal applied the power of AI to wedding planning and dress shopping
Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs...
Why Suave is leaning into comedy and social content to drive Gen Z growth
Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic...
Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.
Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW...
Refreshing a heritage brand for the AI era with Consumer Reports CMO
Consumer Reports CMO Khalid El Khatib explains how the independent nonprofit brand's 90-year history of testing products is creating trust amid AI slo...
How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen
Chief Marketing Officer Jessica Jensen is positioning the platform as a "port in the storm" for job seekers navigating a tough market. She discusses h...
Inside SkyPop's playbook for marketing protein soda to everyday consumers
SkyPop CMO Dave Cohen discusses the protein boom on the beverage aisle, and how the brand uses TikTok and audio sampling in their marketing gameplan....
Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destinat...
How AI is reshaping TV advertising, with MNTN's Mark Douglas
TV advertising is increasingly leaning on AI as a prominent tool. Viewers saw this during the Super Bowl with some brands making entirely AI-generated...
How brands can revitalize stale marketing, with Columbia Sportswear's Matt Sutton
For the past several years, Columbia Sportswear's marketing was indistinguishable from the rest of the category. It wasn't until August last year that...
Inside Gatorade's high-stakes brand reinvention
Gatorade has been a top sports drink for more than six decades, with a spot in Super Bowl history as people bet on the color poured on the winning hea...
How American brands can win European audiences on TikTok
Matt Hocken, head of creative at London-based agency mongoose, discusses the subtle difference between American and British consumers and what the spo...
Reinventing heritage products to appeal to Gen Z with New Balance CMO
New Balance Global Brand President and CMO Chris Davis talks about how fashion partnerships with Sezane and Miu Miu and sports partnerships with the A...
Why retail media's next era is about relevance, not reach
Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer's Bri...
Why retail media's next era is about relevance, not reach
Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer's Bri...
How CMOs can maintain relevance, with Chime's Vineet Mehra
In December, Vineet Mehra formally added growth officer to his chief marketer remit. He's spent much time thinking about how CMOs can maintain relevan...
How Outlaw is using marketing and price to disrupt legacy beer brands
Clear consumer targeting and aggressive pricing are helping Outlaw carve out space in a troubled category
Life360 CMO on building brand trust through bold creative
Mike Zeman talks about how marketing is fueling the brand's evolution into a "family super app"
Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
Byron Sharp, author of "How Brands Grow," and director of the Ehrenberg-Bass Institute of Marketing Science, espouses an approach that flies in the fa...
Creating better client-agency relationships
Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take som...
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In...
How to do travel marketing that stands out with Tourism Australia CMO
Susan Coghill, who has been overseeing Australia's tourism marketing since 2019, on how the Come and Say G'day campaign localizes is marketing for the...
CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni
Avery Akkineni, VaynerX's chief marketing officer, has tips for CMOs riding the social media lightning, and she tells us why VaynerMedia has not follo...
How LocalX is advancing the local ad-buying ecosystem with its unified data platform
Local advertising is one of the most effective methods for brands of all sizes to reach the audiences that matter most, and platforms like Locality's ...
Bridging the AI-human gap with Stitch Fix CMO
Debbie Woloshin talks about the brand's generative AI-powered styling tool
Tips on building a beauty brand with former Walgreens CMO
Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine
Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. Bu...
Horror marketing 101 with Blumhouse CMO Karen Barragan
Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She d...
How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman
Zelle has tweaked its marketing strategy as it has looked to embrace being an emotionally resonant brand. Last month, it worked with its creative and...
iRobot CMO on turnaround, ‘Shark Tank’ secrets, AI and that old Will Smith movie
Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entr...
Digital advertising best practices with Meta CMO Alex Schultz
Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies...
How Spectrum Reach is redefining CTV advertising through show-level transparency
Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.
How to balance consistency and agility, with Heaven Hill CMO Matt Blevins
How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trend...
Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin
Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, O...
AI search ads 101—everything marketers need to know, with Asa Hiken
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the...
The power of experiential marketing - Grillo’s CMO Mark Luker on the brand’s month-long store pop-up
On this episode, Luker also talks about what Grillo's looks for in partnerships.
Inside agency hold co power dynamics, with Ewan Larkin
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global accou...
Advice on being an NFL sponsor, with the CMO of Little Caesars
Greg Hamilton joins the Marketer's Brief Podcasts to talk about the chain's four years as an NFL sponsor.
Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse
Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into...
Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is...
Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett
Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can mark...