Maestro on the Mic
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Maestro on the Mic
Join host, Dr. Shante Cofield, The Movement Maestro, on a journey to see the bigger picture, find your passion, and discover how movement unites us all. Come move with the Maestro.
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MOTM #691: Is Selling on Black Friday, Selling Out?
Are you selling out by selling on Black Friday? Maybe! Like all things in online business and life, there’s nuance here, but ultimately it boils down...
MOTM #690: Realistic Expectations for Online Business
The Boss Babes and the Brochachos of the online business space just keep spewing bullshit about what it takes to succeed, and I can’t sit idly by and...
MOTM #689: Who Are You Attracting?
If you’re attracting the perfect clients for your business, then I’m happy for you. But for a lot of people, it takes some trial and error to start ge...
MOTM #688: Grass Farmers and Curious Roots
If you didn’t know, regenerative farming is a practice that aims to restore soil health and natural ecosystems—in other words, to leave the earth bet...
MOTM #687: Do You Know Your Shit?
Businesses are built on solutions to problems, so are you any good at solving problems? Do you know your shit? There are a million ways to market your...
MOTM #686: Why Does Social Media Suck So Much These Days?
I don’t know if you’ve noticed, but the internet sucks now. And when I say the “internet” what I really mean is Instagram and Threads. The algorithm o...
MOTM #685: How I Handle Late Sign-Ups
Y’all know I have a love-hate relationship with my Last Minute Lucys, but as much as I can’t understand them, I have an even bigger problem with my Da...
MOTM #684: My Exact Podcasting Process
I’ve been podcasting since 2018, so I’ve got this shit down to a science. I’ve got a team working with me on this podcast, but on my second show (Chat...
MOTM #683: How to Retire a Product or Service
There will come a time in your business when you’re ready to retire one of your products or services, for whatever reason. Do it. You don’t need a mil...
MOTM #682: My Thoughts on Price Increases
Increasing your prices isn’t necessarily bad, but there’s a difference between raising your prices fairly and screwing over your customers for the sak...
MOTM #681: Launching Your First High-Ticket Offer
If you’re running an online business, I cannot recommend highly enough to have a high-ticket offer. It’s the fastest and best way to start making mone...
MOTM #680: Off-Menu Options
You’ve probably heard about the west coast burger chain, In-N-Out’s, secret menu. They have a limited list of things you can order on their regular me...
MOTM #679: Construction During Collapse
The world as we know it is falling down around us, but we still got shit to do. If you’re listening to this podcast, you’re probably the type of perso...
MOTM #678: Success is Simple
Success is simple. Now that doesn’t mean success is easy or even that it’s fair, but it is simple. In my mind, success comes down to two things: do go...
MOTM #677: Making a Case for 1:1 Services
The idea of leveraging your time by running group programs is all the rage right now in the business sphere (and for good reason!) but I want to make...
MOTM #676: Test it First
I speak a lot about ensuring demand before you create something, but there’s a step you should be taking in between creating something and selling it....
MOTM #675: Handling Cancellations
Cancellations are an inescapable part of running an online business, and if you care about what you do, they’re most likely going to hurt a little bit...
MOTM #674: Should You Start Over?
Starting over is never really starting over—you always carry your past experiences with you. So when you’re feeling the urge to start over, lean in. I...
MOTM #673: Gstaad Recap
Lex and I are back from our trip to Gstaad, where we spent a week watching a professional beach volleyball tournament, and what a trip it was! If you’...
MOTM #672: It’s Always New to Someone
Everything you say—even if you’ve said it a million times—will always be new to someone. It’s a simple enough statement, but it’s so easy to forget ju...
MOTM #671: Are Ads Killing Your Confidence?
I love getting ads online, but when I say ads I mean the kind showing me some shorts I’d like to buy, not the kind that tell me my business sucks and...
MOTM #670: How to Make People Care
When the work is as shitty as it is right now, how the hell do you get the people around you to start caring? Well, you don’t. You can’t! It’s frustra...
MOTM #669: Narrative Warfare
In the same way that history is written by the victors, the social narrative gets decided by the best storyteller. The way the story gets told changes...
MOTM #668: Online Business: Uphill Both Ways?
Running an online business sometimes feels like like walking to and from your destination uphill, both ways. This shit takes a hell of a lot of work a...
MOTM #667: Grill the Fruit, Skip the Launch
It’s summer and if there’s one piece of advice you should take from me, it’s this: your work can wait. Every summer, things start to slow down, and I...
MOTM #666: I Don’t Believe in Charging Your Worth
Whoever came up with the idea to “charge your worth” didn’t know what the hell they were talking about. I’m it’s well intentioned and it’s a saying to...
MOTM #665: What’s the Next Step After Your First Launch?
So you’ve launched your product for the first time… now what? Knowing what to do next after a launch depends on a ton of different factors—namely, was...
MOTM #664: What’s Your Thing?
In your business, in your activism, and in your life, you can’t do it all. As a business coach, I’m always telling people to niche down and to focus o...
MOTM #663: Do We Actually Need More Podcasts?
The world doesn’t need another Joe Rogan. But that doesn’t mean podcasts are dead, and it doesn’t mean what you have to say is unimportant, either. Th...
MOTM #662: The Funnel-Industrial Complex
You might have heard of the military or the prison industrial complexes, but they aren’t the only of their kind. I used to think an industrial complex...
MOTM #661: Should You Start a Substack?
I see a lot of people thinking that starting a Substack is somehow the secret to finding new clients and making good money in your online business, bu...
MOTM #660: Should You Always Display Your Prices?
Do I really even need to answer the question this title is asking? If you know me at all, you know I’m a big believer in the idea that our businesses...
MOTM #659: How Important Are Email Subject Lines?
There’s this idea out there that a good subject line is the difference between getting your email opened and getting your email deleted, but is that t...
MOTM #658: Is Success Still Possible in the Online Space?
Looking around at the general state of the world might have you wondering if it’s still possible to be successful in your online business. Sure, polit...
MOTM #657: Something You Can Do Right Now
When your life, or your business, or the world is falling apart, panic is a common reaction. But panic doesn’t get anyone anywhere, and it certainly d...
MOTM #656: The Consequences of Outsourcing
Outsourcing has it’s place in business and life, but outsourcing everything can be a slippery slope. There’s a massive difference between outsourcing...
MOTM #655: Giving Grace
We’ve got big changes to make in this world, but to actually make change does not include getting our mobs together and pitchforks out for anyone who...
MOTM #654: It’s Inconvenient…
I don’t know how you’re feeling about the state of things right now, but if you’re thinking, “Fuuuuck, this shit is so annoying and inconvenient, I ju...
MOTM #653: Pressing Pause with Dr. JPop
One thing I love about having my own business is the opportunities I get to connect with some really intelligent, incredibly thoughtful, and all aroun...
MOTM #652: Your Business is An Opportunity
Yes, I’m still talking about politics because I don’t know if you’ve noticed, but everything in our lives is impacted by politics and it kinda feels l...